Business Management → General Skills

Writing Essentials for Business


Description
"Writing Essentials for Business" helps managers learn to create documents that are easy to read, understand, and remember. You will look at how to identify the needs of your readers and convey your message clearly and concisely. You will explore how to manage other writers and help them create clear, concise, organized copy that reduces editing time. By mastering the writing principles offered in this course, managers can build the foundation they need to turn writing into a powerful communication tool.
Content
  • Orientation
  • About This Course
  • Unit 1: Readers First
  • Pat's Prose
  • Reading Prose
  • Responding to Prose
  • Task 1
  • UNIT 2: Basics of Style
  • Pat's Prose
  • Diagnosing Prose
  • Eight Word Test
  • Revising Prose
  • Task 2
  • UNIT 3: Characters
  • Pat's Prose
  • Choosing Characters
  • The Expert's Trap
  • Shaping Perceptions
  • Task 3
  • UNIT 4: Connectors
  • Pat's Prose
  • Connecting Subjects and Verbs
  • Interruptions
  • Connecting Actions
  • Verbs as Connectors
  • Task 4
  • UNIT 5: Old and New Information
  • Pat's Prose
  • Information Flow
  • Types of Information
  • Revision Strategies
  • Topic and Stress
  • Task 5
  • UNIT 6: Uses of Style
  • Pat's Prose
  • Principles of Style
  • Task 6
  • Discussion
  • Discussion Assignment sample
  • Post Survey
  • Survey for Creating a Successful Business Plan
Completion rules
  • You must complete the units "Task 1, Discussion Assignment"